Hooks

Hooks let producers and programmers push specific talking points, prompts, and storylines into a recording so creators know exactly what to cover. Whether the recording is a brand campaign, a sponsored segment, or an evergreen content series, Hooks keep every creator on-message without manual coordination.

How It Works

• Producers and programmers create Hooks at the organization or recording level and assign them to a creator's upcoming recording.
• When the creator starts a recording, the Hooks queue is visible in the Creator Studio alongside the video composition.
• The creator works through each Hook on screen, marking them as covered as they go.
• Hooks can be reordered, edited, or added at any time — including during the recording itself.

Why It Matters

• Keep creators on-message — Every recording aligns with the topics your team needs covered, from sponsor mentions to brand storylines.
• Push timely content — Producers can drop Hooks for breaking news, campaigns, or sponsor reads without scheduling a separate meeting with the creator.
• Scale content direction — A single producer can guide many creators' recordings simultaneously, instead of briefing each one individually.
• Tie recordings to programming strategy — Hooks turn unstructured creator content into deliberate, on-brand programming.

What's Inside a Hook

Each Hook can include:

• A title or prompt the creator reads on screen.
• Talking points, references, or background context.
• Sponsor mentions or campaign-specific calls to action.
• Optional links, images, or attachments pulled from the Asset Library.

Hook display, voting, and on-screen presentation work the same way as in live streams — see the AI Producer doc for details on display modes, autoplay, and round-robin distribution across co-hosts.

Permissions

• Producers and programmers create, edit, and assign Hooks.
• Admins oversee Hook templates and approve recurring Hooks for sponsor or campaign workflows.
• Creators consume Hooks during their recordings and mark them as covered, but don't create or moderate them.